Donor Cultivation Cycles: Major Gifts and Annual Giving

Every nonprofit organization seeks to build relationships with people who share their vision and want to help carry out their work. By the same token, nonprofit development officers and volunteer fundraisers are keen to understand how to drive increased donor engagement to catalyze their organization’s mission. A solid method for a successful outcome is to follow a Donor Cultivation Cycle. 

In this article, we focus on two important types of Donor Cultivation Cycles: Major Gifts and Annual Giving. These cycles are often used simultaneously, but with varying prospect segments. Using these cycles will help organizations sustain and increase philanthropic support and cultivate repeat donors to become major funders over time.

What is a Donor Cultivation Cycle?

A Donor Cultivation Cycle gives structure to nurturing relationships between an organization and potential donors and helps systemize the solicitation of an individual or group of donors for philanthropic support. 

What are the Benefits of a Donor Cultivation Cycle?

Stability and Consistency. The time you dedicate to following a Donor Cultivation Cycle will help sustain the connections between your organization and your donors. Each time a donor “moves” through the cycle, you enhance their alignment with your organization’s mission and deepen their commitment to your impact. Over time, the goal is for donors to become consistent and visionary partners.

Timing. Understanding when and how to solicit gifts (and knowing how much to ask for) is the primary benefit of investing time into each step in the Donor Cultivation Cycle. Laying out a plan for each prospective donor will help you identify and leverage the most effective timing and ask amount for solicitation. 

Staff and Board Engagement. Aligning your board members, staff, and volunteers around your Donor Cultivation Cycle will arm everyone who helps fundraise with consistent messaging, goals, and milestones to guide relationship-building with donors and prospects.

Donor Engagement. Nurturing individual donors and showing your organization’s appreciation through communications, recognition, events, and one-on-one meetings leads to growth in their personal involvement and the likelihood of repeat giving.  

Donor Retention. Finding new donors is a necessary part of development work as donors lapse and new people wish to support your work, but it can take two to three times the amount of time and effort to secure new donors as compared to retaining donors. Calculate your donor retention rate by dividing the number of repeat donors this year by the total number of donors from the previous year. A drop in donor retention rate year over year can impact overall funds raised. 

Comparing Donor Cultivation Cycles

While there are similarities in the steps to raising dollars for major gifts and annual giving, the type of gift, giving cycle stages, and timelines are slightly different. Major gifts have a longer time horizon, whereas annual gift appeals must be concise to ensure the prospect connects and wants to give back during a specific timeframe. 

Download the Major Gifts Vs Annual Giving Donor Cultivation Comparison Chart

Major Gifts – Major gifts are philanthropic contributions that match the passion of a donor to a strategic initiative that is designed to move an organization toward its vision. Examples of major gifts include funding for construction, program expansion, or special equipment. A major gifts program builds connections with people who have the desire and ability to give at higher levels. 

Every organization sets different thresholds for the definition of what qualifies as a “major gift” based on the size and budget of their organization. A major gift could be $1,000 and above for one organization, and $50,000 or above paid out over three to five years for another. The throughline is that a major gift reflects meaningful philanthropy derived from thoughtfully cultivated relationships. 

A word of caution: When your attention is pulled to major gifts and other special campaigns, don’t forget your annual needs and your smaller donors. The annual operating campaign is the lifeblood of your nonprofit.

Annual Giving – Annual gifts are one-time contributions that fund operations, typically in the form of an annual fund. Annual giving is often the entry point to a donor’s philanthropic engagement with your organization. Annual donors are often an organization’s most committed supporters and can be the basis for future major gifts when cultivated and stewarded properly. Annual giving strategies are typically multi-channel (email, social media, direct mail, phone calls, etc.) and focus on reacquiring past donors and acquiring new donors to build a consistent and strong base of funding support. 

Where Outside Expertise Can Help

The CFA team helps clients work through the full spectrum of the Major Gifts Cultivation Cycle and the Annual Giving Cultivation Cycle, including segmenting and qualifying your donor pool to ensure you know which prospect falls into which category. 

When to Implement a Donor Cultivation Cycle

It’s never too early or too late to implement both cultivation cycles into your nonprofit development function. We hope the ideas above have helped you understand the process. 

Please contact us at Creative Fundraising Advisors if we can help you get started today.

Improve Donor Retention with Data

By Stephanie Brouwer, Senior Manager of Prospect Development

Donor retention is a constant challenge for nonprofits. In 2022, the average nonprofit retained less than half of its donors from the previous year, and the total number of donors was down 7.1% year over year, according to the Fundraising Effectiveness Project. With fewer individuals giving and less than half coming back each year, your development team’s donor retention efforts are more important than ever. Fewer returning donors also impacts the productivity of your development team; experts estimate that it can take anywhere from 2-10 times more resources to secure a new donor than keep an existing one.  

Analyzing your organization’s donor data can yield powerful insights about how people interact with your organization, which types of fundraising appeals garner their attention, and what strategies you can use to repeat and increase their contributions. This knowledge will help you retain donors and increase the number of gifts people give. Prepare your team with the data and resources they need to reach all of your donors, including LYBUNTs (“last year but unfortunately not this” year).

Here are my top 10 tips on using data to improve donor retention:

1. Implement effective data management strategies to organize your donor pipeline including consistent tracking of fundraising volunteer activity.

2. Leverage donor analytics to segment and personalize appeals based on data about giving history, giving capacity, age cohort, how people have given in the past, and what the fundraising project is.

3. Utilize a moves management data tracking system by segmenting donors with your data and strategically elevating personal engagement.

4. Use data to identify your mid-level annual donors and inform a leadership giving strategy to identify who could increase their giving amount or frequency. 

5. Track your organization’s multi-channel approach to ensure each of your donor segments is solicited more than once per year and understand which approach is most effective for each segment.

6. Use data to identify at risk donors and re-engage them with cultivation tools such as surveys and targeted communications. Examine your giving records and start with the most recently engaged donors and those most connected to your organization – a retired board member who has lapsed, a donor from last year, etc. 

7. Understand how to navigate your database and use wealth screening for additional donor insights and improved donor segmentation.

8. Regularly clean and maintain your donor data records to ensure the accurate delivery of personalized donor communications

9. Monitor your donor retention rate through regular data reporting to identify patterns and adjust your donor engagement practices accordingly.

10. Update your fundraising team regularly with data-informed progress reports to highlight how often people give, and to which appeals. Using data in this way will help your organization prioritize prospects and encourage recurring and increased gifts.

Contact Creative Fundraising Advisors today to see how we can help you harness data analytics in your fundraising strategy.


Stephanie Brouwer

Stephanie Brouwer, Senior Manager of Prospect Development

Stephanie Brouwer has over 10 years of experience in prospect research, prospect management, and data analytics at both higher education and nonprofit organizations. At CFA, Stephanie’s responsibilities include establishing strategy, procedures, and processes for prospect research, prospect management, and data analytics. Stephanie is Blackbaud-certified in Raiser’s Edge NXT and Raiser’s Edge and has a master’s degree in library science. Additionally, Stephanie is a Gallup-certified Strengths coach and has a passion for helping others understand, apply, and integrate CliftonStrengths results into their lives and work.

Email Stephanie

In Conversation with CFA: Inside Today’s Donor Mindset

Liz Jellema, Chief Operating Officer, led a conversation with guests Rachel Hutchisson, Chair of the Communications Task Force at The Generosity Commission, and Rick Dunham, Founder of Dunham+Company and member of The Giving Institute. The philanthropy experts discussed recent fundraising trends, and what the findings mean for nonprofit organizations trying to raise more money and positively impact their communities.

Takeaways to Address Today’s Fundraising Trends

  1. Mind the Millennials.

    Giving by the Millennial age cohort (individuals who are between 27 and 42 years old in 2023) is on the rise, and their attitude about nonprofit organizations is positive. This finding comes from the most recent annual Giving by Generation study, conducted by Dunham+Company and published by Giving USA in 2023. The survey found that Millennial households gave 40% more, on average, to nonprofits in 2022 than they did in 2016. Another encouraging fundraising trend was the increase in the share of donors who believe that nonprofits are “doing a good job,” seen especially in the Millennial cohort who reported an 8% increase in confidence in nonprofits.

    At the same time, findings from a 2023 study of donors contributing at least $20 in online giving per year revealed that 62% of surveyed donors plan to reduce their 2023 giving from the previous year, citing economic uncertainty and the toll of inflation on their personal finances. When asked how to marry these two findings, Dunham stated, “It portends probably a slower growth rate of Millennial giving, but I’m still encouraged to see how Millennials have really jumped in more significantly as donors.” 

    The key takeaway about the Millennial mindset is that they are proving to be tomorrow’s dedicated donors. Understand how and how much Millennials are giving at your organization so that you can set a long range strategy for this group and tailor communications and appeals for best results.
  2. Monitor fundraising trends but focus on your own donor data management.

    A recent podcast by The Economist, “Give fast, spry young: the new philanthropists,” and a related article, “How a tide of tech money is transforming charity,” explored the idea that every generation has remade philanthropy, and how an up-and-coming cohort of young, wealthy tech entrepreneurs want to “move fast and fix things” by donating to moonshot ideas with expediency and without condition. 

    The webinar panelists agreed that while tech entrepreneurs represent an interesting segment of donors, they represent a relatively small percentage of the national donor pool. It is important to understand the interests of your current donors and use data insights to discover opportunities to connect prospective donors to your mission.

    Data helps reveal patterns that are happening over time so we can better understand donor behavior, including what motivates donors, and what methods of giving they prefer (such as being able to donate easily on a mobile device). This information helps you determine where to focus your fundraising resources. Nonprofits of all sizes must activate data management to understand what is happening with their own donors and take actions such as upgrading technology so that people can give via digital channels.

    Hutchisson explained that these studies help us “look at what’s happening overall, but just because it’s happening overall doesn’t mean it’s happening right in your microcosm. You also have to look at your own data. Look at who’s giving, how they’re giving, the different characteristics, and that just helps you understand the behaviors of your best donors, and behaviors of people who aren’t giving, and sets a little bit of direction for where to look and maybe how to invest.”
  3. Tell donors how their giving directly impacts your mission through storytelling.

    Donors want to see results, and they also want to help other people. In a 2020 Hidden Brain podcast called Happiness 2.0: Surprising Sources of Joy, Dr. Elizabeth Dunn of the University of British Columbia shared her finding that people feel a greater joy of giving when they know more about how their dollars are used. Jellema noted, “It seems fairly straightforward and intuitive, but people want to know that they’re making a positive impact and altering the course of life…If you can really hone in on your specific mission and what are you uniquely resourced to address, that will set you apart.”

    Hutchisson agreed and said, “We might care about data and plans and vision, but we also want to feel and see that we’re making a difference. We want to belong.” Instead of focusing on the transactional relationship of philanthropy or becoming too internally focused about what the organization is doing, appeal to your donors’ emotional connection with your mission through impact stories. Fundraisers will get better results when they use storytelling to reach various donor mindsets and illustrate outcomes related to giving. 
  4. Meet donors where they are with multichannel fundraising and communications. 

    Donors who engage in multiple channels—from direct mail to social media—give more often and are likely to give again. While organizations must embrace different communications channels, the core message needs to remain consistent, compelling, and – Dunham used the term “symbiotic” – or mutually reinforcing, across all channels. Blackbaud’s 2021 study about online fundraising trends found that donors become confused and frustrated when they receive a communication through one channel (such as direct mail) and then find a different message on the website. Leverage technology to determine which donors are responding to which appeals, and employ straightforward communication to donors via direct mail, text-to-give, and more. Nonprofits must invest in the infrastructure, staff, and training to effectively use these tools and make it easy for people to give.

Learn More

If you missed CFA’s webinar “Inside Today’s Donor Mindset,” click to view a recording:


For more, in-depth articles related to these topics, check out CFA’s Insights page. CFA can help your organization design and implement fundraising campaigns to engage a wider, deeper donor audience, communicate your “big idea,” evaluate your data, and ready your organization for transformational gifts. Contact CFA today for strategic fundraising counsel.

Developing Leadership Annual Giving to Drive Fundraising Success

By Rob Ruchotzke, Senior Consultant

What is Leadership Annual Giving?

Leadership annual giving is a fundraising term used to describe a nonprofit’s largest repeating philanthropic gifts. Leadership annual gifts, also referred to as mid-level gifts, represent a higher dollar segment than that of baseline annual donors. Depending on the size of your organization, leadership annual gifts typically fall in the $500-$10,000 range. 

When conducting annual giving campaigns, nonprofit development professionals often focus on securing first-time gifts from the base of the donor pyramid or renewing major gifts from the top of the donor pyramid; however, gifts at the the middle of the donor pyramid are just as important. By strategically cultivating and stewarding mid-level donors for leadership annual gifts, you can increase their engagement and position your organization to ask for larger major gifts.  

  • Of note: According to the December 2022 AFP Fundraising Effectiveness quarterly report, annual gifts between $500-$5,000 are generated from 14% of donors and make up over 16% of total dollars raised, while gifts of $5,000+ are generated from a much smaller pool of 2.6% of donors but make up 74% of total dollars raised. 

Leadership Annual Giving Tactics to Raise More Money

The following are my go-to recommendations for clients looking to increase their leadership annual giving:

1. Strategize and cultivate leadership annual giving donors through regular follow-ups utilizing a donor cultivation cycle to manage the donor journey. Assign staff members who have relationship-building skills to your top donors and prospects to personally engage with them and cultivate future gifts. 

2. Monitor leadership annual giving by consistently collecting and analyzing donor data. Tracking giving patterns can help determine the appropriate time to solicit for larger major gifts within your donor moves management system.

3. Launch a giving society for your organization with named giving tiers, such as: Sustainer ($500-$999 per year), Influencer ($1,000-$2,499 per year), Investor ($2,500-$4,999 per year), Founder ($5,000+ per year). Providing meaningful benefits and recognition opportunities can motivate your donors to keep giving and to move up to the next level.

  • Consultant Tip: Host invitation-only events for the giving society to acknowledge leadership annual donors as well as public events where they can invite friends who have the potential to be future donors.

4. Conduct a comprehensive development assessment to analyze your current fundraising efficiencies, and/or a campaign feasibility study if your organization is considering a capital, endowment, or capacity building campaign. Both of these processes can reveal insights about the overall health of your organization’s fundraising practices and opportunities for improvements.

5. Align your frontline fundraising team by setting internal goals and reporting fundraising progress. Set a reasonable number of prospects for each of your gift officers’ portfolios, depending on the scope of the gift officer’s role, the size of your organization, and the goal of your campaign. Set a dollar goal for each gift officer to reach and celebrate wins along the way. 

6. Make donating to your organization as easy and seamless as possible by leveraging a variety of fundraising channels, including mobile giving, mailed forms, and online giving pages connected to your donor database. Keep messaging specific and consistent across various fundraising platforms to clearly convey the ask. 

7. Communicate with your donors to convey the impact of their gifts: once a donor contributes a leadership annual gift, they must be promptly thanked and informed of what has been made possible through their contribution. Connect via phone or video calls, thank-you letters, social media, and in-person meetings. Once a donor has made a leadership annual gift, consistent and regular donor communication is one of the best ways your organization can retain donors and increase future gifts.

Leveraging leadership annual giving is crucial for cultivating a robust pipeline of stable and increasing philanthropic support. Contact Creative Fundraising Advisors today to discuss how we can partner with you to achieve your goals.


Rob Ruchotzke

Rob Ruchotzke, Senior Consultant

Rob Ruchotzke focuses on annual giving strategy, development assessments, campaign feasibility studies, and campaign counsel. Rob comes to CFA with nearly a decade of annual giving experience in higher education institutions. Most recently, Rob served as the director of annual giving at the University of Northern Iowa (UNI), where he led multichannel campaigns, developed crowdfunding platforms, managed annual giving vendors, and served as the strategy lead for UNI’s Day of Giving (#LivePurpleGiveGold). A native of Camanche, Iowa, Rob holds a BA in Public Relations from the UNI and resides in Cedar Falls, Iowa.

Email Rob

Using Donor Analytics to Develop Your Donor Engagement Strategy

By Stephanie Brouwer, Senior Manager, Prospect Development

Gone are the days when nonprofit professionals and board volunteers convened around a table to hypothesize about a prospect’s inclination to give and ranked prospects based on recent giving history. While relationship insights and staff intuition remain important, there is both an art and a science to fundraising. Intuition (the art) combined with donor analytics (the science) will generate the best fundraising results. 

Where to start with donor analytics

If you are like many nonprofit professionals, you know your organization needs help with your donor database, but you may not be quite sure where to start. When I begin working with a new client, I help them define the problem they are trying to solve. Once we understand your challenges, then we can help optimize your data analytics and strategy to increase your return on investment. We often utilize data to prioritize which existing donors to ask for which appeal because it is more cost effective to cultivate people who are already giving to your organization versus acquiring new donors. 

CFA donor analytics can help answer:

  • How can my organization maximize philanthropic investments?
  • How can we optimize our organization’s database infrastructure to support our fundraising goals?
  • Is anyone on my team consistently tracking and recording donor engagement data such as event attendance and volunteer participation? 
  • How inclined are prospects to support our organization, and how does their inclination align with their wealth capacity?
  • Are there untapped pockets of opportunity in our database?
  • Is our organization staffed to properly manage the scale of giving opportunities?

Analyzing data to determine a donor’s inclination to give

Inclination analysis is a way to predict which prospects have the potential to move from having capacity to give to being likely to give with the right outreach, cultivation, and engagement. We use donor inclination scores to illustrate how willing and interested the people in your database are to give to your organization based on their past behavior. We develop the scores based on a customized, data-driven points model and project the potential size of gifts by combining this information with a wealth screening of your database. 

Here are examples of prospect prioritization used to prepare for a sample capital campaign.

The shaded boxes represent 176 prospects from a sample core prospect list with the greatest campaign potential. The blue section represents prospects for six-figure gifts. In this example, the “cold” and “very cold” prospects will need additional cultivation to determine if they are viable prospects for a major campaign, while the “warm” to “very hot” are more likely to be ready to make a commitment soon.

The range for these projections comes from the low and high range of the wealth capacity score, using a 5-year pledge commitment.

Most organizations discover through an inclination analysis that, on average, 75% to 90% of their donor database falls in the “cold” category. These may be lapsed or infrequent donors, but they are in your database for a reason. Many nonprofits solicit the same people again and again or buy data in pursuit of new donors instead of cultivating the “cold” prospects. Greater opportunity to move prospects from “cold” to “warm” exists when you increase engagement through strategic cultivation and donor communications. 

Check out our Donor Communications Guide to learn how changing or increasing your donor communications tactics can increase your return on investment.

Most development professionals rely on a “moves management” system to track cultivation of prospects along a continuum of giving. One person might be a past donor at risk of disengagement while another has steadily increased their giving over time. At CFA, we call this system the Donor Cultivation Cycle, and data analytics plays a key role in determining where your prospects lie within the cycle. Today’s technology tools bring increased accuracy to data analytics and can help you track when you have engaged with a prospect. 

  • Consultant Tip: Have one person on staff assigned as data manager or prospect manager. This role is especially crucial during any campaign outside of your regular annual giving effort. Ensure that this person is trained in the concept of moves management and how to maximize database tools.

Good tracking is key

How you collect, maintain, and track donor engagement informs how you determine and refine a donor’s inclination score. Tracking donor engagement is also a way to uncover trends that inform the next best steps to reach your goals. Tracking does not have to be cumbersome, and it must be done year-round. 

Many software applications will allow you to tag database records to enable you to match individuals with gifts and appeals. This is a great way to build new insights about your donors. For example, if you know that Donor A gave $100 through a text-to-give initiative but has never responded to direct mail solicitations, or that Donor B pledged $1,000 to a major gifts campaign at an event, and Donor C made a $25 contribution online from a postcard mailer QR code, then you can use this information to customize your outreach strategy and increase response rates.

  • Consultant Tip: If you are not sure which message will best resonate with a segment of your donors or prospects, start with an “A/B test”: send out two versions of a message — one that is heartwarming and one that is transactional — and track which gets a better response from which people. This can help you tailor future messaging.

When donor analytics is right for you

Taking a deeper dive into data analytics and donor inclination can be done anytime your organization is raising annual dollars and cultivating donors for special projects and future campaigns. For a capital campaign, I recommend analyzing your database and prioritizing prospects at least three to six months before you expect to launch a campaign.

CFA donor analytics helps shape fundraising strategy by harnessing the nuances of donor inclination, database training, and wealth screening, which can optimize moves management, cultivation steps, and best practices to increase donor engagement. 

Reach out today to see how CFA can help you harness data analytics in your fundraising strategy.


Stephanie Brouwer, Senior Manager, Prospect Development

Stephanie has over 10 years of experience in prospect research, prospect management, and data analytics at both higher education and nonprofit organizations. At CFA, Stephanie’s responsibilities include establishing strategy, procedures, and processes for prospect research, prospect management, and data analytics. Stephanie is Blackbaud-certified in Raiser’s Edge NXT and Raiser’s Edge and has a master’s degree in library science. Additionally, Stephanie is a Gallup-certified Strengths coach and has a passion for helping others understand, apply, and integrate CliftonStrengths results into their lives and work.

Email Stephanie

How to Activate Your Strategic Plan for Fundraising Success

Reading your nonprofit strategic plan, I bet you will discover that philanthropy touches every section as it should. After all, a strategic plan identifies the impact an organization seeks to make along with the philanthropic resources required to achieve fundraising success. I would further wager that if you shared your plan with a major donor, it would inspire confidence in your organization and lead to deeper engagement and investment.

Benefits of Strategic Plans to Fundraising

Development professionals love strategic plans because they provide ready access to goal-oriented language for grant applications, solicitation letters, and prospect conversations. When I worked at The University of Chicago, my first initiative was our strategic plan which became our team’s field guide and provided metrics for which we could aim. Another benefit is volunteer engagement. When Board members or donors do not know how to engage in an organization, being a part of the strategic planning process allows them to learn more about the organization and align their passions and expertise with their needs.

What the Expert Says: Q&A with Kathy Graves

I talked with strategic planning expert and Creative Fundraising Advisors (CFA) Partner Kathy Graves of Parenteau Graves about how nonprofits can activate their strategic plans to help improve fundraising results. 

Liz Jellema: How do you recommend organizations measure development success within the strategic plan? 

Kathy Graves: First of all, development is only one facet of strategic planning. Secondly, while KPIs (key performance indicators) are important, numbers are not everything. The actual measurement of success is how many people maintain and deepen their engagement with and commitment to your organization as you live into your strategic plan. It helps to be more expansive in how you measure success. 

LJ: Should the strategic plan always push development to raise more dollars? 

KG: Most plans aim to raise more money, but that’s not the goal. The goal is to have an impact, to improve our world. It’s vital to name the result you seek before discussing how much to increase fundraising. Your strategy doesn’t have to be about raising more every year. It’s more important for philanthropic dollars to implement meaningful change. During the pandemic, some organizations saw new service areas grow exponentially and raised more dollars to deliver them. But many organizations are returning to or revisiting their original vision. For example, our human services clients find it important to stabilize lives by providing food and housing. Still, they are raising money to address systemic barriers that can lead to more significant permanent improvements for people. 

LJ: Many strategic plans are three or five years long. How do you recommend an organization’s Board and staff stay engaged and adjust for continuous improvement?

KG: Strategic planning is like personal training. You don’t stop exercising when you achieve your goal. Likewise, organizations cannot consider the strategic plan as a finished project and tie a bow on it. You must keep putting it at the center of your daily work. 

Ensure a few staff members are the key inside drivers—leaders who activate, monitor, and report progress. Everyone from entry staff to Board members owns the plan, but ultimately it needs key leadership to push it forward. 

The bottom line is that if you haven’t looked at the plan in three months, that’s a red flag. Set aside time monthly, quarterly, and annually for review. I also suggest that the plan be discussed at every Board meeting—share metrics and KPIs manageable for organizations to obtain and essential for organizational leaders to measure.

LJ: How can you use the plan to engage your major donors? 

KG: People want to give to success. One measurement of success is that you have a clear plan. Have confidence in your plan and show what you’ve accomplished.

A strategic plan is a terrific outreach tool. Utilize the plan as a runway for conversation. You might ask to sit down and share your progress with a prospect once you complete a one-year review. During the meeting, point to places where a prospect might provide dollars or expertise to help your organization reach its metrics and goals.

When you remain confident in your mission and plan, it will instill confidence in your donors that you can utilize their funds well. 

LJ: What formats have you seen work best for organizations to share their strategic plan? 

Do not send anyone a 28-page document! The operating plan can be long and detail-oriented, but that’s not what you’ll show most people. Brevity illustrates that you know what you’re doing and where your organization is going. Summarize your organization’s mission, vision, values, and goals on one page. I coach our clients to focus on three-to-five goals that are going to be the most critical drivers of success. 

Final Thoughts

Strategic plans are helpful when talking to prospects to illustrate that your organization has a plan and is acting on it. Are you prepared to share your plan with your Board and prospects? Reach out to CFA to learn more about our strategic planning services. We would enjoy helping your organization develop its next strategic plan. Contact us today!

Check out these sample nonprofit strategic plans:

The McNay | Cookie Cart | Hennepin Theatre Trust | Everybody Dance LA


Liz Jellema

Liz Jellema

Chief Operating Officer, CFA

Liz oversees CFA’s operations, culture, values, talent, marketing communications, and financial performance. Liz joined CFA from the University of Chicago where she served as Director of Operations and Strategic Initiatives for the Rustandy Center for Social Sector Innovation at the Booth School of Business. Liz enjoys translating strategy into growth for CFA’s portfolio of mission-driven clients.

Kathy Graves

Kathy Graves

Partner, Parenteau Graves

Kathy heads Parenteau Graves’s strategic planning. She is an award-winning writer, co-author, teacher, and recipient of the Changemaker Award from ARC Twin Cities. Prior to forming Parenteau Graves, Kathy served as marketing and public relations director for The Minnesota and Virginia Operas and on the staff of U.S. Senator Gary Hart. She also was the arts writer for the Southwest Journal for seven years and a Mondale Policy Fellow at the Humphrey School of Public Affairs.