Stephanie Willis

Stephanie Willis is a seasoned philanthropy strategist and data-driven fundraising leader with nearly 15 years of experience guiding nonprofit organizations toward greater impact. Known for her ability to translate complex data into actionable strategies, she is passionate about empowering organizations to work smarter, connect authentically with donors, and create lasting change. Throughout her career, Stephanie has worked for, and collaborated with, organizations of all sizes across multiple sectors to help build infrastructures that strengthen donor engagement and improve organizational performance. She enjoys teaching best practices that support data accuracy and integrity. Stephanie is the author of the book, The Art and Science Approach to Fundraising Data and Research (Amplify Publishing Group, 2026).

At Creative Fundraising Advisors, Stephanie’s main responsibilities include leading and supporting client engagements focused on data audits, database strategy, and best practices, serving as a trusted resource on data integrity, health, and management. She is particularly passionate about bridging the gap between fundraising data and research and trains other professionals about the tools and knowledge they need to succeed in a rapidly evolving philanthropic landscape. A Gallup-Certified Strengths Educator since 2010, Stephanie brings her expertise to help individuals and teams intentionally apply their strengths in practical, meaningful ways so they can work with greater confidence, clarity, and impact. Her thought leadership extends to speaking engagements, published articles, and mentorship programs. Stephanie is currently on the Apra Board of Directors and is the president of the Apra Foundation. Originally from Detroit, Michigan, Stephanie lives in Three Rivers, Michigan with her husband and two dogs.