- Stop doing routine events.
If you could create more meaningful relationships and ultimately drive more revenue putting your events dollars and energies toward cultivating major gifts;
Stop forcing your donors into your needs/buckets:
They want to know their gift will make an impact, so be flexible and creative about their opportunities to give.
- Start asking donors for advice.
This is a great time to connect and see how different businesses are responding to the pandemic and other challenges;
Start learning more about your donors’ passions:
This enables you to work with donors to decide how they want to spend their money.
- Continue to ask:
Ask supporters to engage with events, programs and content, and eventually continue to ask them for gifts.