The McNay engaged Creative Fundraising Advisors to determine institutional readiness for phase two of a campaign to make the museum more inclusive, welcoming and reflective of the diverse San Antonio culture. We conducted a deep assessment of McNay’s donor base, data practices and materials to obtain a thorough understanding of historical fundraising performance and potential. We discovered that the museum was a beloved force in San Antonio, that there was considerable untapped potential in a broader base of donors, and that the museum was operating without a cohesive strategic plan.
We created a clear road map to take McNay’s fundraising to the next level. We also developed guidelines for phase two of the campaign to improve the museum’s welcome. We also recommended a robust strategic planning process to ensure all board and staff were working toward the same mission, vision and goals.
McNay quickly put in place some important best practices for more effective fundraising. The museum also reorganized its fundraising team, which has embraced the road map with clarity and speed. The museum is also embarking upon strategic planning to build a cohesive vision and plan of action for the next few years.