Creative Fundraising Advisors led a feasibility study to determine interest level in a campaign to build the theater’s endowment, improve the building’s welcome, expand capacity to deliver education programs, and create an artistic innovation fund. Through interviews with nearly 50 people, we discovered a need to refine and amplify the vision for the campaign.
We helped the theater refine its vision to articulate greater external impact. We then tested the revised case with a smaller group of key donors to arrive at a recommendation for campaign themes and a target goal.
As a result of our work, the Guthrie was able to move from “we think we know” to “we know.” The theater knew with confidence what resonated with its community. In February 2020, the Guthrie announced its campaign.