Client News: St. John’s College Campaign Launch gets Extensive Coverage

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St. John’s College

CFA Big Idea method helps client solve Higher Ed Tuition Crisis

September 24, 2018

The breadth of media coverage has blossomed and continues to grow for St. John’s College after their “Freeing Minds” campaign launch and article by Frank Bruni of The New York Times: “The Most Contrarian College in America: What’s the highest calling of higher education? St. John’s College has some enduring answers.” The school is bucking the trend of escalating tuition prices by raising funds to cut the annual sticker price by $17,000.

The campaign’s largest donor, the Winiarski Family Foundation on behalf of alumni couple Warren and Barbara Winiarski, is certainly also newsworthy. Their $50 million challenge grant is spurring support from the college’s alumni and friends.

Creative Fundraising Advisors (CFA) was contracted by St. John’s College in 2017 to help develop the case for support for the college’s largest campaign. CFA helped St. John’s design what we call “the Big Idea,” the vision that will transform the organization via philanthropy. CFA also helped St. John’s articulate their Big Idea in a way that appeals to their donor base.

Several who know and believe in St. John’s mission were willing to take a leap to slash tuition by making significant endowment contributions.

President Mark Roosevelt said of CFA, “When we were looking for a fundraising consultant, we really wanted a partner who would become a part of our team. We found that in Paul Johnson. He has been a crucial part of the team that has allowed St. John’s to launch the size of a campaign that will have a lasting impact.”

News coverage includes:

The New York Times

Insider Higher Ed

Education Dive



More information about the new financial model and Freeing Minds can be found on the campaign website.

Congratulations, St. John’s. We look forward to continued success and more positive press!

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