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DONOR DATA AND TARGETING ANALYTICS

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CFA will help you use your data to raise more money. Through sophisticated selection, segmentation and modeling methods, CFA ensures you’re reaching the donors and prospects most likely to take action. We use market-tested, successful, results driven methods like Recency, Frequency, Monetary (RFM) analysis, as well as sophisticated mining of your data files to maximize your return on investment (ROI).

More importantly, all of our strategies and programs are created with Lifetime Value (LTV) in mind. We track LTV year over year by source and offer and account for renewals, upgrading, annual fund giving and even planned giving to determine which supporters have the highest profitability.

We work with list brokers and managers across the country to secure the lists that are best-suited to expanding your reach and identifying even more names to target in future campaigns and programs.

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